Each Caralarga design is a tribute to the purity of natural materials and the artistry of skilled hands. At the intersection of contemporary fashion, sustainability, and craftsmanship, Caralarga stands out as one of Mexico’s most inspiring design brands.
Founded by Ana Holschneider, alongside the creative vision of Ariadna García and the production expertise of María del Socorro Gasca, Caralarga transforms raw cotton yarn into handcrafted jewelry, textiles, and decor. Since 2014, the brand has embraced natural fibers and textile waste, creating sustainable pieces that reflect a deep respect for nature and artisanal tradition.
From necklaces and handbags to lamps and sculptural objects, every piece tells a unique story—crafted entirely by hand and inspired by the textures, colors, and forms of the natural world. Caralarga’s design philosophy centers on finding beauty in simplicity. Their process merges contemporary aesthetics with ancestral textile techniques, resulting in timeless, organic forms that speak of both heritage and innovation.
“We like things as they are and believe that a simple world is better; this is our source of inspiration.”
—Caralarga
A defining element of Caralarga’s identity is its location. The workshop and store are set in a former 19th-century textile factory within the historic Hércules neighborhood on the outskirts of Querétaro. Located inside the old Hércules brewery, the atelier offers a setting where history and creativity coexist, giving new life to traditional spaces.
Beyond aesthetics, Caralarga is committed to sustainability and social responsibility. The brand exclusively uses natural materials, including raw cotton yarns, and adopts eco-conscious techniques throughout its production. Scrap materials are never wasted—they’re transformed into new, meaningful creations, reinforcing the brand’s zero-waste ethos.
Caralarga also promotes local employment and community well-being. By hiring within the Hércules area, the brand helps to revitalize the local economy. Employees benefit from supportive working conditions, including flexible schedules that prioritize family life, particularly for parents.
With stores in Querétaro and San Miguel de Allende, and a growing presence online, Caralarga is more than a brand—it’s a movement. One that redefines fashion by proving that modern design, environmental consciousness, and handcrafted tradition can go hand in hand.
Locations:
Hércules Querétaro Workshop-Store
Av. Hércules Ote. 1, Hércules, 76209 Santiago de Querétaro, Qro.
T. +52 442 206 2898
Casa Hércules San Miguel de Allende
Calle Correo #8, Zona Centro, Centro, 37700 San Miguel de Allende, Gto.
T. +52 442 447 3279
Website: caralarga.com.mx
Instagram: @caralarga_mx
Entre lúpulos y leyendas: descubre Hércules, la joya cervecera de Querétaro
