At the new Tiffany & Co. flagship on Masaryk, a space designed to rethink luxury in Mexico City, one of the season’s most exclusive collaborations was unveiled: a capsule of six jackets created by Mexican designer Daniela Cassab, under her label DANCASSAB. The partnership marks the opening of this iconic new boutique.
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Born in Mexico City and trained at the prestigious Parsons School of Design in New York, Daniela sees craftsmanship as part of her DNA. From her atelier in the capital, where a team of artisans works on each garment individually, DANCASSAB has shaped a universe where Western culture and 1970s rock & roll meet with artistic references that span from Brancusi to Barragán.
That very spirit—translated into texture, volume, and color—now comes face to face with Tiffany’s legacy. The capsule, developed over the course of a year-long collaboration, reimagines some of the jewelry house’s most iconic collections through a textile and tactile lens.
The launch unfolded in an intimate and private setting, with Daniela Cassab personally welcoming guests and unveiling every detail of the creative process.
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“It is an honor and a privilege to collaborate with such a prestigious luxury house. Presenting our pieces here reaffirms our commitment to well-made work and purposeful luxury.”
Daniela Cassab
Today, the capsule can be discovered at the DANCASSAB boutique in Lomas de Chapultepec, where the designer offers one-on-one sessions to personally narrate the story behind each garment. It’s an experience that reaffirms what has defined her brand from the start: the power of a single garment.
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DANCASSAB is currently available at Bergdorf Goodman, Modes, Norrgatan, That Concept Store, and Farfetch. The brand has activated experiences in boutiques, luxury hotels, and global cultural events. Her pieces have been worn by Shakira, Beyoncé, Jennie (Blackpink), Viola Davis, Kim Gordon, LP, Blanca Miró, Miranda Lambert, Danna, Belinda, and Sebastián Yatra, among others.
Address: Monte Athos 155, Lomas – Virreyes, Lomas de Chapultepec, CDMX Phone: 56 1377 2031
