The power of a brand isn’t defined solely by what it offers — but by the story it mananges to tell. For over 35 years, Evian has partnered with the US Open as an Official Sponsor, turning its presence into a platform for connection, creativity, and global resonance.

Carlos Alcaraz’s role as global ambassador is no coincidence: the reigning champion embodies energy, dynamism, and a vision that aligns with Evian’s Live Young philosophy. His presence stands as a symbol of the present and future of tennis, inspiring a global community that sees authenticity as its core value. Through this partnership, Evian champions a message of health, performance, aspiration, and youth.

Evian’s strategy at the US Open 2025 illustrates how branding and storytelling merge into a powerful narrative. It’s not just about placing bottles in the hands of athletes — it’s about designing experiences that leave a lasting imprint. From limited-edition bottles to collaborations with acclaimed chefs, every detail becomes part of a broader story that celebrates lifestyle, creativity, and contemporary culture.

The US Open is an ecosystem of fashion, gastronomy, music, and entertainment, and Evian views this stage as a canvas to expand its brand identity. Its digital activations, city-wide campaigns in places like Mexico City, and retail integrations don’t just boost visibility — they elevate hydration into an aspirational lifestyle gesture.

At its core, Evian remains committed to a message of responsibility: to preserve the purity of its natural spring and uphold an active commitment to sustainability.

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