With clear formulas and honest prices, The Ordinary proves that quality and accessibility can go hand in hand.
With the Quality Equality campaign, The Ordinary reaffirms its core belief: skincare should be effective, transparent, and within reach. The brand is known for demystifying what “quality” really means—taking it down from a pedestal and putting it into everyday routines. Their products are built on the idea that a good formula speaks for itself—when you know what’s in it and why it works.
All of The Ordinary’s formulas are developed in-house, using vegan, cruelty-free, and clinically tested ingredients. These standards haven’t changed—even as the cost of living rises around the world. This campaign brings that message back into focus: effective skincare doesn’t need to be expensive or complicated.
Some of the brand’s most iconic products take center stage in this campaign:
- Glycolic Acid 7% Exfoliating Toner: helps improve skin texture through gentle chemical exfoliation.
- Niacinamide 10% + Zinc 1%: helps balance oiliness and reduce the appearance of blemishes.
- Hyaluronic Acid 2% + B5: delivers light, long-lasting hydration for all skin types.
These names reflect the brand’s ingredient-first philosophy. Each product is labeled by its key components, making it easy to understand what you’re using—and what it does for your skin.
Beyond highlighting familiar formulas, Quality Equality also seeks to welcome new audiences. The message is clear: skincare should be easy to understand, no expert glossary required.
At its heart, this campaign is a reminder of why The Ordinary exists in the first place: accessible, science-backed products with a straightforward message.
