This March, Museo Jumex presents a contemporary art exhibition that places the world’s most popular sport within today’s artistic landscape, transforming it into a site of cultural and social reflection.
As we look ahead to the 2026 FIFA World Cup, the show invites viewers to look beyond the game. Here, soccer is framed as a cultural phenomenon—a system capable of shaping collective identities, triggering memories, and evoking powerful emotions that transcend generations.
Since its opening in 2013, Museo Jumex has established itself as one of the most important contemporary art institutions in Mexico. More than just an exhibition space, it functions as a laboratory for research and critical thought, with a mission to make art accessible to diverse audiences and expand the ways in which it can be understood.
By taking a subject deeply rooted in popular culture, Soccer and Art: That Same Emotion opens a dialogue with new audiences—those who experience soccer as a way of life. In doing so, the museum becomes a meeting point where collective emotion takes on a new visual language.
Through paintings, sculptures, installations, photographs, and video, the exhibition proposes a journey between the historic and the contemporary, the personal and the communal. It brings together nearly 100 works by 60 artistsfrom 13 countries, including Mexico, the United States, South Africa, France, and Japan—offering a wide-angle perspective on the visual and emotional imagination of soccer.
The featured works explore themes such as gender, identity, community, and belonging, revealing how soccer reflects the social dynamics of our world and its unique ability to create long-lasting emotional bonds.
The visual identity of the exhibition was developed by Clotilde Jiménez, who created a series of collages inspired by the graphic energy of soccer—bold colors, bodies in motion, and game-related references that engage in a dynamic conversation with the language of contemporary art.
In the midst of soccer’s global momentum, Soccer and Art: That Same Emotion proposes a pause—to consider everything the sport encompasses: bodies, stories, emotions, and communities. This exhibition not only celebrates the aesthetic power of soccer, but also its ability to connect, build, and weave together shared human experiences.
