
Stepping into any Le Labo store feels like entering a sensory journey, set within the walls of an industrial-chic space. Now, the niche fragrance brand is taking that experience a step further, bringing it into the home with a new line of incense.
“With this incense, we honor the centuries-old wisdom contained in its practice. In watching smoke ascend, we find a reflection of the self: never fixed, always shifting, a slow burn forever finding form,” Deborah Royer, Global Brand President & Creative Director at Le Labo Fragrances, said in a statement.
Born from a friendship in New York in 2006, Le Labo Fragrances has established itself as a leading figure in the niche fragrance space. Its distinct scents are instantly recognizable, named after the principal scent note, followed by a number—the number of ingredients used to create the scent.
Inspired by the ancient art of Kōdō—the Way of Incense—Le Labo’s new line is a lesson in the practice of experiencing. Treating the scent as something to be listened to and not only smelled, the line introduces itself to the world through three familiar scents: Santal 26, Ambroxyde 17, and Encens 9.

For those yet to experience the smells, Santal 26 shines as one of the brand’s star scents, giving a gentle yet smokey and leathery scent. A close cousin to the Another 13 scent, Ambroxyde 17 offers a je ne sais quoi olfactory experience, coming from the synthetic molecule that gives it its name, the scent offers musks, wood, moss, and jasmine in one addictive creation. Lastly, at the core of Encens 9 is Frankincense—an aromatic resin once worth more than gold—flooding the senses with notes of amber and clove, offering serenity to its surroundings.
Soon to be sold in batches of 35 sticks, the incense is held by a clear vial with Le Labo’s distinct and clean branding. While a small ceramic incense holder is included with every vial, Le Labo is also offering a larger sculptural piece to pair with the incense. Bringing the store’s bespoke design into the home, the line also offers a minimalist concrete incense holder, closing the distance between the body and the home, one slow burn at a time.






